Should My Wannabe Influencer Pal Stop Using People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, she feels the need to document everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I’m grateful that Marielle has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we make together can achieve: an opening. I understand not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my private videographer, but friends support one another in minor capacities. My assumption was recording a short video here or there would be fun for her. Innovation thrives in partnership, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I document our time together.

I cherish our friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is content. She must to honor her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Connor Chapman
Connor Chapman

A passionate gaming journalist with over a decade of experience covering slot machines and casino trends across the UK.